Therefore, she needs a competent person who will ensure her timeliness and sometimes help make critical financial decisions. Anna is a very busy and distracted person who sometimes forgets about many formalities related to running a business. Initially, she used the services of another accounting office but was not satisfied with the quality of the service, so she decided to replace it with your company. She has been running a business for 5 years, and she has been cooperating with your office for 3 years. Little experienced, he needs someone to help him with the company's accounting services and prepare monthly settlements and PIT at the end of the year. The costs must be as low as possible for Tom because his income is not too high. He is looking for an accounting office to help him complete all the initial formalities. He was forced to set up a business - lack of good job offers - that's why he decided to develop his own business. He wants the company to be insured so that in the event of a mistake by the accountant, he can recover money for the losses incurred. Micheal wants to deal with competent people who know the answers to all his questions. He also needs accounting consultations because perhaps in running his business, he will change the profile of his activity or the form of taxation. He does not want to hire an accountant instead, he prefers to outsource accounting and HR and payroll services to one company to have all accounting and employee matters in order. Experienced entrepreneur employs at least a dozen people. These include, for example:Ĭ) Stakeholders Create personas to understand your audience better
When planning a website for the accounting or bookkeeping industry, you must also remember its other recipients. Remember, however, that your website will be used not only by entrepreneurs interested in your services.
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To create a modern, professional website that will meet your business goals, you need to know who you want to address. The more narrowly and precisely you define it, the more attractive your offer will be, and the more likely they will use it. Just like a company adapted to servicing corporate accounting, it does not target its offer to small companies, so you have to focus on a specific group of clients with whom you intend to cooperate and for whom your offer is of most significant value. Therefore, you need to know exactly who the recipients of your website are to respond to their needs effectively. This means that your audience will vary depending on what you offer. Your website can deal with small business accounting or offer various bookkeeping services. Create an accounting and bookkeeping website in 6 stepsīefore you start creating the website, you need to know who you are addressing it to and who will visit it, and for what purpose. Of course not! Therefore, it is essential not only to have a website but also to have one that responds to the needs of your audience and presents you in the best possible light. Do you think they will use the services of an office whose website is unprofessional and does not inspire their trust? They use internet search engines like Google by typing in phrases such as "New York accountant" and visiting various accountants' websites to choose the best offer for them.Įven if you only use one source of gaining customers - referrals - you still need to take care of an accounting website! Why? Because most customers who hear about you through recommendation, before contacting you, will use the Internet to verify you (this is the fastest and easiest method). They ask for recommendations from their friends.Ģ. To understand the essence of having a website, you need to know how people search for accountants and other bookkeeping services. Learn how your potential clients search for accounting and bookkeeping services Therefore, you cannot be left behind! You must have a professional and modern website that will set you apart from other competitors in your industry. Online accounting and bookkeeping are growing with each passing day.
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In the industry related to accounting and bookkeeping, various types of accounting software or bookkeeping programs are used more and more often. This is a serious mistake! Why? Because thanks to an effective website, businesses can not only not lose the referrals they already receive but also reach out and gain new customers.Īnother aspect of having a website is growth. Many small businesses, including accounting and bookkeeping offices, have websites that are not suited to their industry and customer needs. However, having your website is not enough you should also use it effectively to promote yourself on the Internet. Having a website is no longer something special - it has become a necessity.
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